— the work

selected product design case studies.

Six years across India, the UAE and the Bay — enterprise banking, AI voice, and the craft in between. Four deep dives into shipped product.

04 case studies · india → dubai → the bay
01
Mashreq Bank·2022–24 · Dubai·Customer Care
great help, one click away.

A customer stranded at the airport with failing cards — the help he needed was buried four clicks deep. A redesign of Mashreq's customer care.

4 clicks → 1 read the case
Customer Care
hi, how can we help you?
pick a topic — the answer's one tap away.
02
Emirates NBD·2024–25 · Dubai·FX Platform
exchange currency without the fear.

Cross-currency money movement is high-stakes and opaque — rates shift, fees hide, one wrong field costs real money. Made calm and legible.

16,265 live deals read the case
FX Online · one system, two desks
Al Futtaim Trading · CIF verified ✓
AED → EUR1,000,000
rate · margin +0.00253.9712
client booksEUR 251,813
rate locked · 0:90
03
Emirates NBD·2024–25 · Dubai·Mobile App
corporate banking, in your pocket.

Business owners shouldn't need a desktop and a manual to approve a payment. The Business Online mobile app — review and approve payments from anywhere.

approve on the go read the case
Business Online · approval
pending paymentAED 482,000
to Gulf Trading FZE · monthly payroll
✓ authorized — the money's moving
04
Podonos·2026 · the Bay·AI Voice
the intelligent layer for global voice.

Dozens of TTS models exist; none can tell you which one sounds right, in which language. An AI-voice evaluation product.

ai voice · nda read the case 🔒 Protected · NDA
— evaluation under nda —