the work

selected product design case studies.

Six years across India, the UAE and the Bay: enterprise banking, AI voice, and the craft in between. Six deep dives. Five shipped, one built for the craft.

01
·2026 · the Bay·Generative Voice
the intelligent layer for global voice.

Dozens of TTS models exist; none can tell you which one sounds right, in which language. An AI-voice evaluation product.

0→1Voice AIProduct Design
under nda
02
·2022–24 · Dubai·Customer Care
great help, one click away.

A customer stranded at the airport with failing cards. The help he needed was buried four clicks deep. A redesign of Mashreq's customer care.

EnterpriseWeb + MobileProduct Design
Mashreq customer care
03
·2024–25 · Dubai·FX Platform
exchange currency without the fear.

Cross-currency money movement is high-stakes and opaque: rates shift, fees hide, one wrong field costs real money. Made calm and legible.

B2B SaaSFintechEnterprise
04
·2024–25 · Dubai·Mobile App
corporate banking, in your pocket.

Business owners shouldn't need a desktop and a manual to approve a payment. The Business Online mobile app: review and approve payments from anywhere.

MobileFintechEnterprise
▶ live demo
05
·2023–24 · Dubai·Trade Finance
trade finance, out of the paper age.

Letters of credit meant couriers, wet ink and a branch visit, with no way to see where anything stood. An online hub to raise and track every trade deal.

B2B SaaSTrade FinanceEnterprise
06
2026 · the Bay·Self-initiated·Coded prototype
design that runs, not just renders.

A self-initiated front-end build. I took a health app from Figma to a working, coded prototype: real components, real interactions, running in the browser. Not a redesign pitch, just proof I ship what I design.

PersonalFront-endCoded Prototype
redesignoriginal
beforeafter