the work

selected product design case studies.

Six years across India, the UAE and the Bay — enterprise banking, AI voice, and the craft in between. Six deep dives — five shipped, one built for the craft.

06 case studies · india → dubai → the bay
01
·2022–24 · Dubai·Customer Care
great help, one click away.

A customer stranded at the airport with failing cards — the help he needed was buried four clicks deep. A redesign of Mashreq's customer care.

EnterpriseWeb + MobileProduct Design
4 clicks → 1 read the case
Mashreq customer care
02
·2024–25 · Dubai·FX Platform
exchange currency without the fear.

Cross-currency money movement is high-stakes and opaque — rates shift, fees hide, one wrong field costs real money. Made calm and legible.

B2B SaaSFintechEnterprise
16,265 live deals read the case
FX Online order screen
03
·2024–25 · Dubai·Mobile App
corporate banking, in your pocket.

Business owners shouldn't need a desktop and a manual to approve a payment. The Business Online mobile app — review and approve payments from anywhere.

MobileFintechEnterprise
approve on the go read the case
▶ live demo
04
·2023–24 · Dubai·Trade Finance
trade finance, out of the paper age.

Letters of credit meant couriers, wet ink and a branch visit, with no way to see where anything stood. An online hub to raise and track every trade deal.

B2B SaaSTrade FinanceEnterprise
2.5× trade requests read the case
smartTRADE letter of credit
05
·2026 · the Bay·AI Voice
the intelligent layer for global voice.

Dozens of TTS models exist; none can tell you which one sounds right, in which language. An AI-voice evaluation product.

0→1AIProduct Design
ai voice · nda read the case 🔒 Protected · NDA
under nda
06
2026 · the Bay·Self-initiated·Coded prototype
design that runs, not just renders.

A self-initiated front-end build. I took a health app from Figma to a working, coded prototype: real components, real interactions, running in the browser. Not a redesign pitch, just proof I ship what I design.

PersonalFront-endCoded Prototype
live prototype read the case
▶ live prototype